You may know Connor Franta from his YouTube or Instagram channels — each of which have over 5 million followers. (Reminder: He won “Favorite YouTube Star” at this year’s Teen Choice Awards.) But now, the 24-year-old entrepreneur is making a name for himself in the fashion world, with a new collaboration between Urban Outfitters and his own line, Common Culture which launched Wednesday.
“My brand Common Culture is collaborating with Urban Outfitters,” Franta tells PEOPLE about the partnership. “I’ve been a big fan of Urban Outfitters for a long time and it was always kind of like the epitome of fashion growing up in small-town Minnesota, so to work with them is a total dream, and it just came about about 6-8 months ago. It was one of those things that just got us both in the room. I was like, ‘get us both in the room, and we’ll figure out a way to collaborate.’”
And so they did! All proceeds from Franta’s line, which consists of a t-shirt, two sweatshirts and two baseball caps, will be donated to GLSEN, a non-profit organization championing LGBTQ youth in schools. And the pieces are selling quickly, so make sure head over to Urban Outfitters before they’re sold out.