You may know Connor Franta from his YouTube or Instagram channels — each of which have over 5 million followers. (Reminder: He won “Favorite YouTube Star” at this year’s Teen Choice Awards.) But now, the 24-year-old entrepreneur is making a name for himself in the fashion world, with a new collaboration between Urban Outfitters and his own line, Common Culture which launched Wednesday.
“My brand Common Culture is collaborating with Urban Outfitters,” Franta tells PEOPLE about the partnership. “I’ve been a big fan of Urban Outfitters for a long time and it was always kind of like the epitome of fashion growing up in small-town Minnesota, so to work with them is a total dream, and it just came about about 6-8 months ago. It was one of those things that just got us both in the room. I was like, ‘get us both in the room, and we’ll figure out a way to collaborate.’”
And so they did! All proceeds from Franta’s line, which consists of a t-shirt, two sweatshirts and two baseball caps, will be donated to GLSEN, a non-profit organization championing LGBTQ youth in schools. And the pieces are selling quickly, so make sure head over to Urban Outfitters before they’re sold out.
I’ve added 30 medium quality photos to the gallery of Connor meeting fans in New York City on December 7, 2016 for the Common Culture + Urban Outfitters event. Make sure to check them out in the gallery!
Fan YouTuber Tyler Ryan met Connor Franta on November 29th, 2016 at the Common Culture + Urban Outfitters’ Los Angeles Event. Make sure to check it out above!
I’ve added 39 high and medium quality photos of Connor with fans at the Common Culture + Urban Outfitters event in Austin, TX on December 2nd, 2016. This was also my first time meeting Connor so this event was super special for me. Make sure to check them out!
As Connor Franta makes the leap from YouTuber to lifestyle guru, he makes sure to keep himself grounded in real life. For starters, he hasn’t succumbed to a Hollywood makeover since moving to Los Angeles more than three years ago from a small town of 4,000 in southern Minnesota.
“I think I resisted for a little bit. I think I still am resisting,” he said on Tuesday night at Urban Outfitters, where he was about to launch a collaboration designed by his brand, Common Culture. “I didn’t really acquire a fashion sense until I was probably 20 or something.”
Now 24, he’s staging a little rebellion against L.A. style, which he defined as “really limited.” As he put it, “I think a lot of people wear monochromatic outfits and don’t experiment in color, not that I am super-experimental in color at the moment. But I think people stay toward muted tones here for some reason and don’t experiment with patterns and colors.”
For his launch event, the first of four stops that also will take him to Austin, Tex., New York and Minneapolis over three weeks, he sported a distressed Urban Outfitters jean jacket, black Calvin Klein jeans and Topman oxford shoes. From the collection, he pulled on a $24 T-shirt printed with blocks tinted peach and lavender, a reminder of a visit to a museum in Berlin. “I found inspiration in the art I saw,” he said.
Certainly, Franta has broadened his horizons since launching his channel on YouTube six years ago. He’s endeared himself to his 5.7 million subscribers with videos that captured quiet scenes of Midwestern farmland, offered tips for creating the perfect Instagram and riffed for 13 minutes on pop hits. That spiel on songs tallied over 248,000 views in one day.
Just before his Meet & Greet started in Los Angeles, CA on November 29th. Connor posted a few stories onto his official Instagram. Make sure to check it out below:
I’ve added 58 high and medium quality photos of Connor with fans at the Common Culture + Urban Outfitters event in Los Angeles, CA on November 29th, 2016. Make sure to check them out!
Connor’s lifestyle brand, Common Culture just announced that they have teamed up with Urban Outfitters! An exclusive collection of Common Culture merchandise will be available in 8 Urban Outfitters stores across the US!
Connor also announced that he will be going on a little meet and greet tour to celebrate the launch. Check out the videos below to find out where Connor will be visiting and where you can shop for the exclusive items. Promotional photos have been added to the gallery.